Contents Abstract1 discover run-in1 ? ?1 ???1 1. Introduction1 2. Lexical distinction3 2.1 swing over of Monosyllable3 2.2 New Words Constantly turn out4 2.3 Concise Adjectives a great deal Found6 2.4 Borrowed Words Commonly occupied9 3. Syntactical Features10 3.1 aim of Simple and abruptly Sentence10 3.2 Use of Coordinate Structure10 3.3 Use of Imperative Sentence11 3.4 Use of the doubt Sentence11 4. Rhetorical Features12 4.1 Repetition12 4.2 Pun13 4.3 personification14 4.4 Parody14 4.5 Rhyming15 5. Conclusion16 Bibliography16 Language Features in face Advertisements Name: Cheng Yao no: 20040614141 slope Major School of contrasted Languages Supervisor: Zhao Xianghong Title: instructor Abstract: As a commission of propagating and transmitting information, advertisings function cannot be underestimated because it is not only an insincere technique in persuading people to buy, but also touch by bit has become a must for social communication which in turn influences the development of society and economy.
The purpose of this write up is to beat back the lingual features of advertising face, in the hope to help copywriters and English learners. Nowadays advertising has penetrated into every corner of our life; the refinement of advertising decides its language to be simple and direct, distinct from the characteristics of former(a) discourses. Thus, an compendium on the linguistic features of advertising English in the linguistic field is worthwhile. This paper will be presented in basketball team parts. The first part is the introduction and the last conclu! sion. The condense of the paper is laid on the three middle parts, which severally meditate language features at lexical, syntactic and rhetorical levels. Key Words: English advertisements; linguistic features; lexical; syntactic; rhetorical ?...If you indigence to get a full essay, order it on our website:
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