Enron Dilution

p40-47 Enron 101 5/22/02 2:30 PM summon 40 p40-47 Enron 101 5/22/02 2:31 PM Page 41 The fall of a global corporation is a textbook case of counseling failureâ€"and trade professors are hurrying to incorporate the lessons of Enron into their take in classrooms. Here, professors from three management disciplines analyze what went wrong. What brought about the sudden give out of energy giant Enron? Along with many other interested observers, management professors have been consumed by that question. Was Enron a failure of strategic management and organizational leadership? Harvards Christopher Bartlett thinks so. He believes that the company amassed and then squandered an unprecedented store of mental capital, and he warns other businesses that they must learn how to attract and nurture this valuable business commodity. Or, was Enron brought down by ethical lapses? Thats the position of O.C. Ferrell of Colorado State University. Had Enron executives practiced ethically efficacious judgment, he says, they would not have struggled with the accounting systems and off-balancesheet partnerships that ultimately caused the business to fail. Yet, many believe that Enrons demise can be traced to those very accounting woes.

Mary Ellen Oliverio of Pace University examines generally pass judgment auditing and accounting principlesâ€" and how they were not applied by Enrons auditors. exclusively three professors examine how business schools might use the lessons of Enron in their classrooms, and what students and executives might learn from Enrons mistakes. PHOTO BY TODD YATES/ relentless STAR BizEd MAY/JUNE 2002 41 p40-47 Enron 101 5/22/02 2:31 PM Page 42 STRATEGIC MANAGEMENT Christopher Bartlett E nron is a remarkable story of the creation and expiry of value in a company. It starts with Ken Lay coming to pullher two regional gas pipeline companies and evolving them into one of the largest and most successful companies in the global energy field. He... If you want to get a full essay, order it on our website: Ordercustompaper.com

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