Grameen Phone

Executive Summary As a market leader, Grameen Phone is continuously coming up with current ideas regarding its products and go. Recently, the federation is mainly focus on the non-voice function. Because, the company knows in near future, voice found helpers get out reach to the maturity stage which will make the business growth constant to some extents. Hence, the company is trying to maintain the leading position in non-voices run as well like SMS, Push-Pull, and Information related services at the early growing stage. These services are work as a come alonging block to increase GPs service value. Coming up with innovative service is easier than making subscribers mindful of services. Hence through this report, I energise tried to find the GP subscribers service awareness spot. A comprehensive telephone survey was conducted to get subscribers feedback some their GP services awareness level. 120 respondents were picked up randomly from GP subscribers directory. SPSS, MS Excel was used to analyze info. The survey data show that there is a huge gap between service offered to the subscribers and awareness of those services. Majority of the subscribers are unaware about GP services. Though they are aware about services, they do not know how to use services.

Newspaper is the most sound media to make subscriber aware about GP services. Moreover, they best-loved newspaper to learn about GP services. The whole analysis draws the conclusion that GP subscribers has low awareness about GP services. Now making subscribers aware about GP services will be the great challenge for the company. GP has to build awareness through promotional campaign, work shop, press conference to promote subscribers about its services. Increased service awareness status will raise the service value of GP, increase subscribers usages value result increase revenue for GP. If continuous development of new product and service can not simultaneously aware subscribers then it... If you want to get a full essay, rescript it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!