Marketing Project

Contents Company Description3 History3 Recent success3 delegacy and vision4 Situation Analysis4 SWOT analysis4 Strengths:4 Weaknesses:5 Threats:5 Opportunities:6 2010 trends manufacture in Jewelry and diamonds6 Analysis of competitive situation7 selling Objective8 Engagement ring Diamond8 Level of gross sales:8 Market sh are:8 Consumer awareness:8 Brand building:9 wage margin:9 Target market, segmentation and positioning strategy9 blank space statement:9 Target market10 Works Cited11 Company Description Damas is superstar of the famous jewelries and watches sellers in the UAE. Its operating in more or less 14 countries with around 424 stores. The company central sell outlets are located in the Middle East and Italy, Jointly controlled entity and Associates in countries across the Middle East, Europe, North Africa and other regions. damasjewel.com History Damas jewellery has its origins in the activities of Mr Mohammed Tawfique Abdullah, the grandfather of the Founding Shareholders. Mr Abdullah began designing, crafting and selling gold jewellery to retailers in Syria in the early 1900s.

In 1955, the family business moved to the UAE when Mr Tawfique Abdullahs son, Mr Mohammed Taher Abdullah, moved to Dubai and opened a goldsmiths take a shit under the name Al Abdullah Jewellery Traders LLC (AAJT). The first retail outlet of AAJT was opened in 1959 and the gold wholesale trading trading operations began in 1970. In the late 1970s, Mr Taher Abdullah and his three sons, Tawfique, Tamjid and Tawhid, first highly-developed the Damas brand in order to promote and market AAJTs products. By the end of 1985, the Group had expanded into several retail stores, and in 1988 the Group launched its first branded jewellery declination under the Harmony brand. damasjewel.com By 2000, Damas had established retail operations in Qatar, Bahrain, Oman and Jordan. In 2002, the Group expanded its operations to capital of Kuwait and Saudi Arabia, and by 2004, the... If you want to get a fully essay, order it on our website: Ordercustompaper.com

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