Media Effects

Media effects surmise can be generally define as the theory that  postulates that any level of exposure to representations or depictions  of violence in any of various media cause or have the potential to cause  increased aggression or violence in the behavior of the audience (Bryant  15 . Media Effects Theories are developed to provide a better  judgment and to gain a deeper insight into the effects that media  has had with respect to connection and also the role that media plays in  influencing social and political deepen (MacQuail 37 . The recent developments in media however have raised(a) new concerns  regarding the perspectives and a proliferation of approaches concerning  the Media Effects Theory including its research methodology , communications education , and public policy issues (Berger 4 . assumption  these criticisms of the theories on media effects , it becomes relevant  to turn up the existing theories and to examine how an application of  the authorized theories and research may help in addressing this concern . Existing Media Effects Theories  This section willing curtly discuss a few of the more predominant and  influential Media Effects Theories today .

The first discussion will be  on the sodium thiosulfate Needle Model , which is a theory that the influence of  media is so powerful that it can be utilize to ``inject messages into the  minds of the audience and control them (Baran 485 . This model was  developed by the Marxist Frankfurt School of intellectuals in the 1930s . The current application of this theory today is criticized by many  because the Hypodermic Needle Model was mainly a result of the devotion and  concern that was generated during the practice of political propaganda  and psychological warfare during arena War I (Baran 485 . The second Media Effect Theory that will be discussed is the Empiricist  Tradition which as the term suggests employs an application of the  methodologies and principles of the indwelling sciences to... If you want to get a full essay, order it on our website: Ordercustompaper.com

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