Motorola Case

Motorola: China ExperienceMOTOROLA: CHINA EXPERIENCE* Group #3: Eric Berken Yanhua Dai declination 12, 2002 Table of Contents __________________________________________________ PART - I Introduction……….……………………………….…………..3 Company emphasize…………………………….…………..3 commercialise Structure Analysis……………………………………7 Competitor Analysis…………………………………………..9 Consumer Analysis…………………………………………….13 merchandising outline……………………………………………16 PART II Moving Forward (Case Review)……………………………….19 Discussion Questions…………………………………………..23 Recommended Strategy………………………………….……23 __________________________________________________ PART - I Introduction This news was unsettling but expected for Brian Lu, the General motorbus of Motorola Chinas Personal Communication Sector. He had just authorized a report on about the most updated securities industry analysis. The report was on the intensifying of market competition in the Chinese cellular ph adept industry and stressed the emergent Chinese brands, among which TCL is the current leader. TCL is They are eating shares from all of the internationalist brands including Motorola.

He knew the Chinese goernments policy of promoting topical anesthetic companies over their international counterparts, and this report confirmed a fear that he had had since he was promoted to his current position. Brian understood that Motorola, as the number one foreign import/export beau monde in China, was in a unique situation. Through the creation of complete topically sourced production and development, Motorola had established a strong infrastructure and positive powerful relationships within China. He now wondered, what was Motorolas best scheme to take advantage of their companys previous development? The company needed a plan of action and he unyielding to arrange a meeting to discuss how Motorola should react to these local brands and overall market competitive pressures. Company Background Motorola Company Background: Motorola was... If you want to get a full essay, order it on our website: Ordercustompaper.com

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