Strategic diagnosis External analysis Internal company analysis Alternatives Recommendations international ANALYSIS -MARKET TRENDS -PESTEL -OPPORTUNITIES & THREATS -PORTERS 5 FORCES -KEY SUCCESS FACTORS Diet and reduced calories forage Non-carbonated beverages Great-tasting Gourmet flavor Styles Consumer health and wellness concern Consumers want to requite themselves Ready to eat and ready to drink intake Consumer desire to consort from the norm and taste snacks from a wider, often global palate ? ? Political ? ? ? Protectionism in emerging markets High growth potential of emerging markets only if…strong competition to enter Healthier lifestyles promote incompatible patterns of consumption and represent pertly product opportunities But… slight interest in sodas with high sugar content steadfast R&D departments to develop new products Economic Social ? ? ? ? ? ? Technological ? Ecological ? ? ? purlieu friendly packaging solutions More and more protected consumers Stricter ordinance to defend against obesity Legal Source: Xerfi, and case study Consumer lifestyle: Better for you advantageously for you opportunities Changing lifestyles of consumers Taste preferences from country to country: adaptation to the local anaesthetic tastes International Expansion Emerging markets: developing countries China, India, Russia, Mexico, brazil nut essential countries: growing markets in healthy snacks outside US : new consumers needs and expectations: reduce saturated fats, cholesterols, trans fats, simple carbohydrates China and Brazil would be the 2 largest international markets for snacks Potential growth of markets: change magnitude consumption of water bottles in US Increasing consumption of savory snacks like Cheetos cheese... If you want to get a enough essay, order it on our website: Ordercustompaper.com
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