Strategic Analysis of Airasia

strategical analytic thinking of AirAsia 20442396 MGMT8700: Strategic Management 1 Strategic psychoanalysis of AirAsia 20442396 MGMT8700: Strategic Management 2 Strategic Analysis of AirAsia 20442396 Contents Executive Summary 1. Introduction 1.1 Purpose 1.2 setting 1.3 Method 1.4 Background 4 5 5 5 5 5 2. Findings 2.1 Stakeholder Analysis 2.2 Strategic Transformation 2.3 Core Foundation 2.3.1 Mission 2.3.2 Values 6 6 8 9 9 10 2.4 Strategic Intent 2.4.1 Vision 2.4.2 Strategic Objectives 11 11 11 2.5 extraneous Analysis 2.6 Internal Analysis 2.7 Competitive Advantage Analysis 12 15 19 3. Conclusion Reference List Appendix Air Asia fiscal Report 2009 21 22 24 24 MGMT8700: Strategic Management 3 Strategic Analysis of AirAsia 20442396 Executive Summary This report outlines the strategic analysis of AirAsia Berhad, a direct rugged fare airline in Asia that adopts a no-frills, hassle-free, low fare business concept.

AirAsia continually ensures the satisfaction of the needs of its versatile stakeholders, aggressively gains market share by undertaking motley measures in line with its innovative and low cost system and seeks to add value by embracing technology, emphasizing on service and placing importance on employee satisfaction. The cost advantages created through juicy aircraft utilization, streamlining operations, maintaining a lean distribution system and applying a point-to-point communicate are then passed on to the customers. AirAsias mission and batch clearly articulate the companys strategic plan and it is headquartered in Malaysia, which is a country that is stable and posting good enough economic growth. Malaysia, like the rest of the region, also has an increasingly cockeyed society that is technologically savvy and possesses a growing disposition for travel. The attractiveness and profitability of the low-fare airline industry has attracted many competitors, including traditional airlines launching... If you want to get a full essay, order it on our website: Ordercustompaper.com

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