Value Piramid

Develop Customer Value Proposition in Projects A Common mistake in the marketing process is that we forever and a day try to sell the fruit and not the economic value of the harvest-time. Marketers exercising a multitude of buzz words such as customer satisfaction, value addition services…………….. in their stain activities. Marketing teams become marketing myopic(Theodore Levitt) and do not fire to focus on customer values. It is at this point that marketers personate things wrong. flesh 1 : Liyanages pyramid of customer pauperisms board 1: Value, core purpose and customer In every product or service we can identify these 5 values(Table 1 and Fig 1). Folloiwng table 2 forget present you some examples to describe the value of a software package product. Table2: Examples for Values In each product one value will overlook the others(Fig 2). In Fig 2, Functional value dominate the others. Fig 2 : Star of customer needs for particular product or service Marketers will promise these values to customers; as a result customers will expect these values from the land up product. Today this has become a major issue in the software industry. Project managers face this in the implementation stage.

ordinarily in the implementation stage the suggest manager will prepare the user acceptance criterion and try to correspond the software product into this. By this point it is too new for mapping, as we have not been concentrating on this throughout the value chain. Project managers are accountable for the project, this means they need to conform to the customer by delivering the complete functionality in time. It is my opinion that the project manager and the team should think in the direction of the product value rather than the product functionality. How can Project managers lap this? Lets consider the value chain of the software development life cycle. Fig 3 : Porters value chain In each and every stage of the value chain we need to control the 5 values of the product. It is easy to say we need... If you demand to get a full essay, order it on our website: Ordercustompaper.com

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