Title| Napster Case Study|
Name | Kevin Naicker|
Email | knaicker@mweb.co.za|
Contents
1.How network innovations have cut off set markets3
1.1.Introduction3
1.2.The case of icondisc vs. DIVXTM3
1.3.The case of Traditional Print Books vs. KindleTM5
1.4.The case of Voice telephone set vs. SkypeTM7
2.Existing Market Strategies against the threat of Napster10
2.1.Introduction10
2.2.Recommended Strategies11
2.3. think Remarks13
3.What could Napster make to become a viable and legal entity14
3.1.Introduction14
3.2. operative with Record labels15
3.3.Become an integrated online record label15
3.4.Concluding Remarks18
4.References19
5.Appendices22
supplement 1: History of Amazon Kindle22
Appendix 2: Timeline of File Sharing25
1.
How Internet innovations have disrupted set markets
2.1. Introduction
The following section describes the core basis of troika disruptive technologies (DivXTM, KindleTM and SkypeTM) and how they have impact their traditional markets (DVDs, print books and telephony).
by means of analysis of each case it is revealed that all cases go through a similar pattern of technology inception (birth), the super-normal offshoot of the technology, the threat posed by the technology on be markets, the response from the technology providers themselves, the response from the traditional markets, and finally the symmetry (or aftermath) as the technology / innovations becomes adopted as common-place vesting with the originators or a combination of the originators and the traditional markets who have adapted to the technology. What is also fire about all three cases, is that they occur during the mid 2000s which is a particular interesting time, as this period became known for the proliferation of broadband modifying both enterprise and consumer behaviour.
2.2. The case of DVD vs. DIVXTM
The birth of video compression
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