Marketing for Lovely Lace

Table of contents INTRODUCTION 2 CONTENT I. Basic supposition of merchandising 1. Definition of marketing 3-5 1.1 fit alternative definitions 3-4 1.2 Importance of being a contemporary marketer 4-5 2. Main characteristics of a market orientated institution for todays modern business 6-8 3. The elements of marketing concept 9-10 4. Benefits and spiel of a marketing onward motion for lovable arm 10-12 II. Contents 1. Micro and macro environmental factors, which influence marketing ending affecting attractive empale 13-17 1.1 Macro-environment 13-14 1.2 Micro-environment 14-17 2. Propose segmentation for Lovely loop in two different markets 18-19 2.1 B2B market 18-19 2.2 B2C market 19 3. The factors influence the choice of targeting intimate for Lovely Lace 20 4.

Effect of purchaser behavior on marketing activities for Lovely Lace 20-23 Individual customers 22 Business customers 22-23 CONCLUSION 24 INTRODUCTION Recent years, Vietnam has been considered as a bright market, which is Asias second locomote growing economy, only after(prenominal) China. According to a address in December 2005 by Goldman-Sachs, Vietnamese economy go forth become the seventeenth largest economy in the homo with nominated GDP of $ 436 one million million million and nominal GDP per capita of 4,357 USD by 2025. In addition, according to a forecast by the PricewaterhouseCoopers in 2008, Vietnam may be the fleet growing of emerging economies by 2025, with a potential fruit rate of almost 10% per annum in real sawhorse terms that could push it up to most 70% of the coat of the UK economy by 2050. Therefore, at that place argon much and more foreign companies hope to sweat in this newly market, including Lovely Lace, a gift social club from Malaysia. Lovely Lace is a quite new marking for Vietnamese customers, that in fact the Malaysian endeavour was founded in1993 and has become in truth familiar, close and highly redoubtable to... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper