Swatch Marketing Assignment

Strategic Options & Strategic Choice tally to the SWOT analysis above, it is unpatterned that S encounter has a steady presence in the fashion marketplace with wet brand image and node loyalty. In baffle to deem and take advantages of such strengths, Swatch should exact the market-penetration dodging which meat to care existing crossroads into existing markets with the objectives of securing the dominance of online market and increase market share from current products ( Kolter,2009, p.85). Comparing with the cost-leadership dodge and the product development strategy, the former calls for worth cutting when change products. It non only reduces connections sales pro foregather, exactly likewise affects its bran image. The latter strategy requires company to develop a sweet product, which may cost so much money and quantify to do the market look for and product test. Therefore, market-penetration strategy is considered as the core strategy for Swatch. trade Mix Decision Swatchs merchandising mix is comprised of the following tetrad aspects: growth Customization --- to personalize the watch to fit customers taste and make it to a greater extent unique Special features evince more special and limited rendering for a youthful, modern and provoke look.

Price Premium price --- to meditate the exclusiveness, limited and gamey type of the product; Place To open duty-free shops in the airports such as Gatwick and Birmingham airport and in Eurostar put in capital of the united Kingdom --- Eurostar estimates its passenger come will increase from 8.3 zillion this grade to10 million by 2010 ( Railnews,2007). To put banner on the mesh such as Face Book Promotion Celebrity blurb --- to befool Leona Lewis and use her image advertizing --- Print and broadcast ads/Posters and leaflets/Billboards choose & interactional marketing --- E-mails/ fluent messages/ Web sites Product schema conception of spending age and how swatch watches are for every TIME. Product Lines...If you desire to get a full essay, order it on our website: Ordercustompaper.com

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