Cultural Anthropology Assignment 8

Information and Communication Revolution in SocietyWe atomic function 18 encouraging in the revolutionary times as technology has brought a seismic lurch in whole the communication that is victorious place in the hunting bon ton . Today , after more(prenominal) than a century of electric technology , we have extensive our central nervous system itself in a world(prenominal) embrace abolishing both s mistreat and time (McLuhan , 1964 ,. 3 ) The late selective information and communication technologies , as rise up as those that are waiting to be discovered in near rising , have laid down the theme of the global information based society . Humanity is rattling quickly adapting to the technological novelties . passel are ad scarceing to all the innovations and changes instantly and pronto . The desire for pertl yer ways of getting information and entertainment are increase . The young are being fed infotainment quite of information and entertainment separately . We have larn in the course that in ripe times media plays a square role in shaping the society and this instanter relates to this make out and brings forward the strong impact of the modern media on society . Since computer and communication is the spine of the parvenuesworthiness and entertainment attention , the creation and use of new media is aided by the advocate of computer processing . Hence websites , wikis , blogs podcasting , quick devices , e-mails and attachments , interactive telecasting , virtual world , video games , hypertext metaphor , and electronic kiosks are at gravel considered new media . The new media is making our hereafter more advanced at an accelerating pace . Cairncross rightly notice that , .technology takes shape long before its wide-cut consequences for society come forth (2001 , .

1 ) One major(ip) way in which every maven has been alter by the wave of new media is that , now the media does not present information and entertainment to us further with us slew are not resistless auditory modality of the media but actively participate in all the media related activities , as it is super interactive in character One such change is the ability of individual members of the auditory modality to determine their personal patterns of media usage rather than being at the mercy of schedules determined by television broadcasters (Rayner , Wall and Kruger , 2004 ,. 221 ) The audience decides what it commands to see or comprehend . Media is no long er controlled by companies but by its audiences . People do not just read content but make content to a fault Hence technology is supporting society and in engender is getting support from it . some(prenominal) have become indispensable for one anotherReferencesCairncross , F (2001 . The remnant Of Distance : How the Communications Revolution Is ever-changing OurLives . capital of the United Kingdom : Harvard tune School PressMcLuhan , M (1964 . Understanding Media . London : Routledge and Kegan PaulRayner ,, Wall ,, Kruger , S (2004 . Media Studies : The Essential Resource . London : Routledge PAGEPAGE 3...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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