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CORPORATE SOCIAL RESPONSIBILITY AS A public RELATIONS VEHICLE : AN EMPIRICAL STUDYNameCollege /UniversityDateIntroductionNowadays , collective obligation is go out to be virtuoso of the most prominent issues in the international arena . It has withal become a reckon priority in the matter of public dealings , considering its splendour in the said industry for decades . It is be bring in of this that several studies have been make that looked into the importance of the internet and bodied websites as tools of public dealings . In the same mood , these studies investigated the relevance of corporate websites for communication approaches to corporate dutyFor each and every familiarity on the showcase of the planet , corporate province is comely much(prenominal) than and more important as it is considered as the le gitimating fiddleion for the make-up in the golf-club , as Degan (2002 ,.92 , Holmstrom (2003 ) and Hooghiemstra (2000 ,.56 mentions . The commandment of legitimacy becomes effective on the institutional level , which kindles that the organization let off itself vis-a-vis connection that is , it must not use its top executive without justified cause . On the organizational level , the principle of public obligation implies that organizations are responsible for the outcomes of their actions which impact society directly or indirectly Lastly , on the single(a) level , it is vital that managers are continuously aware that they ought to act found on moral viewpoints Moreover , other studies , suggest that corporate responsibility is also an activity more and more valued and demanded by the public (consumers investors , employees , communities , journalists , etc ) which monitor the civic sort of the different companies and value them accordingly (Capriotti , 2006Public R elations and Corporate CitizenshipIn the fie! ld of public relations , corporate responsibility is undoubtedly one of the most prevalent themes . In fact , there is a narrow relationship that exists between public relations and corporate responsibility , as suggested by Clark (2000 .

According to Holmstrom (2003 ) and Moreno (2004 , this is because public relations itself is considered to be a legitimating practice for the different organizations , as perceived by both the functionalist and poststructuralist perspectivesTrue enough , according to Capriotti (1999 , companies have progressively assumed responsibilities that choke beyond their own activities within the c rank sphere . Their scholarship of what corporate responsibility is has evolved during the past l (50 ) years . Waddock (2004 ,.10 ) mentions that the purpose of corporate citizenship has become more and more relevant as the stakeholder theory has been used to explain corporate social responsibility . For Waddock (2004 ,.9 corporate citizenship usually involve strategies and trading operations practices a company develops that are essential in operationalizing its relationships with the stakeholders and the innate environment . This is also essential in analyzing how these relationships affect the last mentioned It is because of this that corporate responsibility has been closely associated with sustainable growing (Herrmann , 2004 . thence , the perceptions of corporate social responsibility /corporate citizenship /and sustainable development are based on the commitments of a certain organization and their relationship with the common public to be able to run across their economic , social...If you indirect request to get ! a beneficial essay, order it on our website: OrderCustomPaper.com

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