Circuit City Stores Essay

Objectives * achieve leading grocery share in each served market in order to arrive at from ad and logistics synergies * resist take over attempt Current backup Strategy * In retail stores, they measure by per unit comforting foot to measure capacity( exhibit 3b) * They sell brand name fruit * Cut commissions * Customer survey to support customer satisfaction * Switched oversight teams. * Invested in the POS system * Store remodeling, ex. Expanding to Canada, with small stores Evaluate External abstract * Market is massive, growing at 8 % a year forces * rivalry Cost circuit city more to get out of vocation Number of the competitors and revenue are big, these will intense the rivalry ingathering mix there is a lot of product differentiation, ability to differentiate, stooge focus on different target market.This makes the market rivalry slight intense. Customer services is declining, could lead to increasing? * Barrier to entry non hard to enter the market non hard to open a specialty electronic store no need to special skills, and no need for massive inventory Brand loyalty to the product not the store Substitute for electronic retail * Ebay, online ( not very competitive, not a strong force) * Customer * No brand loyalty, low shifting cost * Purchase dispersed * Demand is not declining * Supplier * precise supplier are required * Fast and efficient supply reach * Require good relationship with supplier is critical (ex DVD sales) * No shortage in supplier