Global Promotional Strategies Essay

The global companies try to achieve a strategic position on each market they are expose in. To reach that goal, companies need to differentiate the intersections from competitors, while holding the costs of market confabulation activities at lowest level. Also global companies adopt to carry an effort to sustain advertising campaign in all the markets in which there are present, beca hold wherever they live people tend to oppose positively to companies and products they know about. In this point, global promoting strategies help brand familiarity, which plays an essential role in the market. Global promotion strategies can use a standardized theme globally, but whitethorn have to make adjustments for linguistic communication or cultural differences.Advantages-Adaptation Fully adapting an advertising message for local markets. Changes may have to be made due to media availability. -They have a naughty level of coordination of its market communication. -The companies can modif y products for different countries. Also overbold products are designed for foreign markets. -To incorporate all the differences into one product design and introduce a global product. -Standardization provides benefit such as cost saving in production and marketing.Disadvantages-It can cause communication issue based on verbal, pictorial, symbolic, idiomatic languages. -The product gives the consumer an identity so they can put the consumer in bad situations, if the products have a problem. -Cultural differences have to realize by the companies before entering the market. For example, when Barbie doll imported to China, consumer did non even buy one. Barbie was non related with Chinese appear, that is why kids did not want to play t with Barbie. After that, the company made unexampled Barbie just looked like Chinese people at that point they got consumer interest. In conclusion, global promotions strategies are your weapon in this economy and it is up to you to use them for you r benefits or failure.