Business Policy and Strategic Management Research Paper - 2

Business Policy and Strategic Management - Research Paper Example The company makes sure that only the best quality beans are used. Starbucks maintains its standard and perform experiment in order to get appropriate balance of taste, and shape. Starbucks manages various roasting and distribution services. The coffee is baked in a strong gas-fired drum roaster for approximately 12–15 minutes. The computer notifies when beans are completely baked (Kotha & Glassman, â€Å"Starbucks Corporation: Competing in a Global Market†). Starbucks put much emphasis on the undertaking of various innovative and entrepreneurial actions with respect to its marketing aspects for making the firm more competitive in the market. Starbuck has set up cafes in hospitals, offices, banks, supermarkets and shopping centers, hotels, and airlines. Starbucks works directly with many countries which produce best quality green coffee beans. It always controls the distribution channel around the globe. It develops personalized customer service to make the customer†™s experience special. Starbucks launched packaged tea because of growing demand of tea in the year 1995. Starbucks coffee’s joint ventures with Pepsi launched a unique version of Frappuccino in 1996 (Kotha & Glassman, â€Å"Starbucks Corporation: Competing in a Global Market†).