Globalization

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FACULTY OF MANAGEMENT
ABERDEEN BUSINESS SCHOOL

Buyer-decision- fashioning process towards banks: A comparison of UK students and external students

Sandeep Sharma

This dissertation is submitted in partial fulfilment of the degree of
contain of Science in International Business
January 2007

I

ACKNOWLEDGEMENTS

The power wishes to acknowledge and thank a number of people that have contributed or helped in carry out the Research.

To Bill Sutherland, my Dissertation Supervisor, Aberdeen Business School, Robert Gordon University, Aberdeen; for his dogging guidance and enthusiasm.

To Beloucif Ahmed, my Course Leader, Aberdeen Business School, Robert Gordon University, Aberdeen; for his support and motivation.

To Sue Rae, choice Services Supervisor, The Robert Gordon University Georgina Scott Sutherland Library, for giving permission to conduct the survey in the library.

To my family and friends, for their love and support.

II

ABSTRACT

The mark of this dissertation was to compare and contrast the buying-decision making process of UK students and International students towards the banks.

In order to achieve the aim of the dissertation it was decided to undertake both primary and secondhand research.



This would take the format of books review and questionnaires distributed among UK students and International students.

The author discussed the buying-decision making process of students towards the banks in the literature review, which was considered to be little to achieve the aim of the research.

After literature review, an analysis of questionnaire was undertaken with compared to the literature review.

The author considered the issues rose in the analysis and drew the finish that students and international students both are in a monetary burden, as their need was found to be interest relieve overdraft facility. For both segments of the students, convenience of location, which proved to be major...If you want to unsex a full essay, order it on our website: Ordercustompaper.com



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