Poh Kong Case Study

POH KONG JEWELLERS
http://www.pohkong.com.my/
COMPANY HISTORY
Poh Kong, founded in 1976, as a pioneer jeweler has transformed itself from a heartland traditional goldsmith jeweller into the most recognised top of mind jewellery grunge as being synonymous with excellence in approve of design, quality and craftsmanship. Listed in Bursa Malaysia since 2004, Poh Kong is hailed as Malaysias largest jewellery sell range of mountains store with a network of 100 outlets nationwide with a manufacturing facility. It has succeeded in developing and promoting its own brand and being the furbish up allocator for many renowned international brands.
Poh Kong in-house brands include Tranz, riant Love, Anggun, The Art of Auspicious, Bunga Raya Gold Bar and many more to come. Poh Kong is the licensee for Disney array; sole distributor for Schoeffel luxury pearls from Germany, Luca Carati and Verdi Gioielli from Italy, Angel Diamonds from Belgium, Cocoro from Japan and immune carrier of many more exquisite jewellery pieces from all oer the world.
Poh Kong leverages on the image differentiation of its brands and sell concept stores to have the needs of different customers. Other than Poh Kong and Diamond & Gold outlets, retail concept stores such as Diamond boutique, Jade Gallery, Tranz Boutique and Oro Bianco are available.




Corporate Milestones
1976
Poh Kong was established on March 26th, 1976, with its first outlet at Jalan 52/4, Petaling Jaya, more known as PJ Newtown or PJ State. It has been the Poh Kong Headquarters until today.
1982
First branch in SS2, Petaling Jaya, of retail space 1,500 sq ft and 20 employees, was opened.
1983-1992
Poh Kong opened another 13 branches.
1993
Poh Kong upgraded all outlets with fully computerised point-of-sales and inventory systems.
1995
Poh Kong was made the exclusive distributor of Disney characters in gold in Malaysia.
1996
Poh Kong designer team won a gold medal for the Golden Design Awards 1996 nonionic by the World Gold Council...If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper