Melba Carr
MM522 Marketing Management
Keller Graduate naturalise of Management
Professor: Gary Myers
Submitted: June 17, 2012
Table of Contents
1.0 Executive Summary -------------------------------------------------------------------- 3
2.
0 Situation analysis ----------------------------------------------------------------------- 4-6
Market Summary --------------------------------------------------------------------- 6
SWOT Analysis ---------------------------------------------------------------------- 7
Competition --------------------------------------------------------------------------- 7
Keys to conquest ---------------------------------------------------------------------- 7-8
Critical Issues ------------------------------------------------------------------------ 8
3.0 Marketing Strategy --------------------------------------------------------------------- 9
Mission -------------------------------------------------------------------------------- 10
Objectives ----------------------------------------------------------------------------- 10
Marketing/ financial -------------------------------------------------------- 11
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