Journal

CONSUMER PERCEPTION OF ELECTRONICCOMMERCE
Adéle Martins am@adam.rau.ac.za division of computing device Science, Rand Afrikaans University, second Africa Nico Martins nicellen@iafrica.com Industrial Psychology Department, UNISA, Pretoria, South Africa Martin S. Olivier molivier@rkw.rau.ac.za Department of Computer Science, Rand Afrikaans University, South Africa

Abstract Consumers concerns about conducting electronic business transactions and the risks involved have a vital impact on the transition of electronic business. This paper deals mainly with consumers willingness to conduct Electronic-commerce and their knowledge of the certificate measures utilize in online transactions. In an inferential survey Human Resource (HR) and Information technology (IT) consumers perceptions of buying products and services and giving credit card breeding over the net profit were compared. The results allow one to conclude that consumers mainly do not conceive the security of Electronic-commerce. It was also set in motion that IT respondents have a better knowledge of security measures used during online transactions than HR respondents, but are still not world-shakingly more willing to conduct Electronic-commerce.



The conclusion wasted that it is not so much the lack of knowledge of security measures that has an impact on consumers perceptions, but rather the issue of trust that needs to be addressed. Keywords: Electronic-commerce, consumer/customer perception, trust, credit card computation Review Categories: D.4.6, K.4.1, K.4.4, K.6.5

A Martins, N Martins and MS Olivier, Consumer Perception of Electronic-commerce, South African Computer Journal, 27, 27-33, 2001 Source: http://mo.co.za

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1. Introduction The Internet provides consumers with new means of obtaining useful information and comprises all trade and sales of products and services. Electronic-commerce is currently attracting a great deal of interest. non only is it growing rapidly, but also has a significant impact on the...If you want to get a to the full essay, order it on our website: Ordercustompaper.com



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